It is basically a digital bulletin board where users save images they find on the internet.īesides being a digital bookmarking tool, Pinterest also provides you the opportunity to interact with other users via likes, comments, and repins. Pinterest, in general, is a social media platform that lets you share images and browse pictures posted by others. Similarly, we will explain the importance of Pinterest for your travel business and some useful tips for a better campaign.īut first, let’s explore the basics of Pinterest with its key terms.

In this thorough guide, we will show how to use Pinterest for your travel company. With a solid funnel and conversion strategy, you can transform Pinterest visitors into long-term clients. So, if your travel company is on Pinterest, you are likely to attract more customers and persuade them to do business with you.Ī good Pinterest profile allows you to rank higher on Google searches to boost your brand visibility as well as website traffic.

The stats from Hootsuite claim that about 93% of users browse Pinterest to plan purchases, and around 87% of users claim that they have purchased a product or service because of Pinterest. However, it is not just about Facebook and Instagram anymore! Pinterest is what you need to choose if you are a travel blogger or run a travel business. Almost every travel company opts for social media marketing to promote its services and scale its business.

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